Ecommerce websites are the gaining popularity because of the convenience they offer shoppers and the cost savings on businesses. However, a lot of confusion remains surrounding what it takes to build a successful ecommerce business.
It starts with planning. For your ecommerce website to be successful, you need to look at the business side of things first.
- Consider whether you have a winning product.
- Do you have reliable suppliers who can deliver your product on time?
- Do you have the best competitive price for your product?
- Consider a strategy to create awareness about your product.
- Lastly, have a system to get your target audience to browse your products, pay for the ones they like and then get the product delivered to their location.
Feature winning products on your ecommerce website
A winning product is one that is both unique and in high demand. You ecommerce website should be all about selling what customers struggle to find anywhere else.
The reason you want to do this is the cost of switching from your website to a different website is low compared to if the customer was shopping from your business’ location. For that reason, you need to feature products that are harder to find elsewhere and products for which your price is the most competitive.
Say for example you have a dealership that allows your supplier to sell to you at lower prices. It makes sense to feature such products on your ecommerce website. This creates a persona that you are the “Go to place” for products in that particular category.
ComputerWays Ltd is a IT Solutions company with a dealership with HP, Microsoft, EPSON, LENOVO among others. They leveraged this dealership by featuring these dealers products on their ecommerce website. This has allowed them to include a wide variety of products in their product catalogue at very competitive prices driving sales in their business.
Tricom Technologies Ltd is an electronics retailer and service partner. They leveraged their dealership with Huawei and LG on their ecommerce website selling products from these brands at prices lower than their competition. In the process establishing themselves as the retailer of choice for anybody looking to purchase devices from these brands.
Creating awareness about your ecommerce website
After setting up their ecommerce website many business don’t go through the next step of creating awareness and generating leads. That’s how you can get ahead of the competition. There are several different platforms we use to create awareness for our clients. The platform depends greatly on the type of product you’re selling.
In our experience we’ve found office stationery and devices are best advertised through google search Ads. Most of these are typically thought through internally by the business’ procurement before decisions about purchasing are made.
However items typically bought on impulse such as apparel and cosmetics are better advertised through Facebook Ads and Instagram Ads.
Disclaimer: The platform best suited for your business isn’t cast in stone. The best way to reach any conclusions is of course by experimenting in your business. The best solution to create awareness about your ecommerce website lies somewhere in between using a mix of all these platforms to target your audience.
We offer digital marketing services in a data driven approach to optimize for the best return on investment (R.O.I) for your Ad Campaigns. Digital marketing, Analytics and S.E.O often times go hand in hand. This is how we track whether or Ad Spend is contributing to conversions on our website.