A Web Development company job is gaining more importance due to the convenience they offer customers and saving costs for businesses by automating their processes and workflows. Still there remains confusion as to what exactly a web development does.
Here are the web development services we offer at Sohn and Sol.
Research and Ideation
This is the process where a web development company gets a deeper look into the project outline and comes up with ideas which will serve as solutions to the design and development challenge. The purpose of research and ideation is to uncover and explore the angles and avenues that will help to build the website
This process also helps to map customer journeys. To do this, there are two parties that a web development company should get input from: the client and the customers. The client will have an idea of how the customer should interact with the website, what marketing and sales materials they want them to see and in what order. This might even go as far to include interstitials and pop-up adverts.
Domain Name Registration
Registering a domain name is reserving a name on the Internet for a certain period, usually one year. It gives your website a personality and recognized identity. Once you register a domain name, the information about the owner is publicly available.
Prices for domain names vary depending on its extension. The most common one is the .com extension which is more of standard priced, while some country-specific domain name extensions are 5 times more expensive or cheaper. Popular domain name registrars are goDaddy, Truehost and namecheap
A web development company enlists a suitable hosting provider who allocates space on a web server for a website to store its files. Web hosting makes the files that comprise a website (text, images, etc.) available for viewing online.
Web design focuses on the appearance, layout, and, in some cases, content of a website. Appearance, for instance, relates to the colors, font, and images used. Layout refers to how information is structured and categorized.
A good website design is easy to use and responsive meaning that it can be viewed in different screen sizes (mobile and tablet browsers).
Search Engine Optimization
Search engine optimization is the process of optimizing web pages and their content to be easily discoverable by users searching for terms relevant to your website.
The term SEO also describes the process of making web pages easier for search engine indexing software, known as “crawlers,” to find, scan, and index your site.
Payment Gateway Integration
The common method of accepting payments is by utilizing a payment gateway, also known as a third-party merchant. An internet merchant account gives you the ability to process mobile money and credit cards and can be obtained through a bank.
A web development company would integrate a form on checkout, this form redirects a customer to a secure payment page, collects details, and authorizes the transaction. When done, the customer is redirected back to the website.
Integration with web analytics tools
Web analytics is the collection, reporting, and analysis of website data. The focus is on identifying measures based on your business and user goals and using the website data to determine the success or failure of those goals and to drive strategy and improve the user’s experience
The most used web analytics tools is Google Analytics
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