DIGITAL MARKETING
OVERVIEW
Our digital marketing projects start with an understanding of the Key Performance Indicators (KPIs) our clients are interested in. This allows us to draft a campaign using platforms such as Google and Facebook meant to help meet those set KPIs. We revise the performance of our campaign weekly and make suitable adjustments based on the progress we have made. Thereafter we run retargeting campaigns meant to make our initial audience more familiar with our service and also show different aspects of the services offered by our client. This builds trust and drives conversions when our audience takes the steps highlighted in our campaigns.
WHY DIGITAL MARKETING
Digital marketing helps you reach a larger audience than you could through traditional methods, and target the prospects who are most likely to buy your product or service. Additionally, it’s often more cost-effective than traditional advertising, and enables you to measure success on a daily basis and pivot as you see fit.
It’s more cost-effective than traditional marketing methods.
Digital marketing enables you to track campaigns on a daily basis and decrease the amount of money you’re spending on a certain channel if it isn’t demonstrating high ROI. The same can’t be said for traditional forms of advertising. It doesn’t matter how your billboard performs — it still costs the same, whether or not it converts for you.
Digital marketing lets you outrank bigger players in your industry.
If you work for a small business, it’s likely difficult for you to compete with the major brands in your industry, many of which have millions of dollars to invest in television commercials or nationwide campaigns. Fortunately, there are plenty of opportunities to outrank the big players through strategic digital marketing initiatives.
WHAT WE OFFER
We are passionate about creating digital transformative solutions for our clients. We know the value that digital technology can bring to businesses and we want to help business utilise that value
Analytics & Analysis
Site behavior tracking; Audience behavior analysis; Engagement metrics; Conversion optimization; Search retargeting;
Social Media Marketing
Social platform strategy; Campaign creation; Content creation; Behavior monitoring; Content publishing; Results reporting;
Content Marketing
Marketing strategy; Email marketing; Landing pages; Explainer videos; Animated clips;
Search Engine Marketing
Web analytics; Exploratory testing; Usability surveys; Test case execution; A/B testing; Analytics audit;
FREQUENTLY ASKED QUESTIONS
We structure each project contract differently based on our clientelle. However, you can expect a piecemeal payment based on completed milestones throughout the duration of the project.
We charge our digital services depending on our client’s budget and needs.
We use Google Adwords, Facebook Ads, LinkedIn Ads and mailchimp for email marketing. Digital Marketing Projects vary based on the level in the sales funnel we are aiming at and many different factors. So we always start by building out the ideal customer profile.
Most definitely! It’s been proven again and again by business after business. In fact, not utilizing social media marketing can actually harm your business, since having an online presence on social media is simply expected of any reputable firm these days. Whether your business is taking advantage of it or not, social media has forever changed the way that consumers communicate with businesses, and vice versa. Being accessible to your customers – and your prospective clients – via social media is a vital means of developing relationships with them and helping them through the sales funnel.
The key is to get the maximum ROI out of the time or money you put into it. It’s important to remember, however, that ROI doesn’t have to mean revenue. It can, but it can also mean meeting other objectives, such as getting new leads, increasing email subscriptions, or even boosting customer satisfaction. The ROI you end up with is the direct result of how focused your social media marketing strategy is. One thing is for certain – social media marketing is never free. Whether you’re spending your own valuable time on it, asking an employee to add it to their workload, hiring a social media employee, or outsourcing to a marketing firm, there is always a cost.
LinkedIn has over 467 million users. It is a great place to share your credentials with the world, but more importantly, it’s the perfect place to interact with your audience online. Using LinkedIn Groups, you can answer questions and contribute to discussions in order to demonstrate your industry thought leadership as well as your willingness to help others generously.
ABSOLUTELY YES. It’s been proven again and again by business after business. In fact, not utilizing social media marketing can actually harm your business, since having an online presence on social media is simply expected of any reputable firm these days.
What our clients are saying
